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A survey by Psychology Magazine found that when documents were presented in color as opposed to black and white, the following advantages were noted:
• In a training environment, the class retained the information 72% more effectively.
• In a sales environment, the business communications were 74% more effective.
• In an interactive presentation, attendees were 76% more motivated to participate.
• In a business presentation, people were 80% more likely to read the color documents.
• When communicating any type of information, people comprehended documents in color 72% more effectively than in black and white.
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Adjacent or harmonizing colors appear next to each other on the color wheel.Harmonizing colors often work well together but if too close in value they can appear washed out or not have enough contrast.
Complementary colors are separated by another color on the color wheel. Complementary colors printed side by
side can cause visual vibration making
them a less than desirable combination. However, separate them on the page with other colors and they can work together.
Clashing or contrasting colors are directly opposite each other on the color wheel. Despite the name, colors that clash are not always a bad combination if used carefully. They provide great contrast and high visibility. |
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